Thursday, April 15, 2004

McDonalds writes back...

Diana:

Thank you for your email. We appreciate your opinion, and the opportunity to address
your concern.


Thanks.

It's important to us that you understand our decision to advertise on MTV. McDonald's
advertises in a variety of environments that are relevant to our different customer
segments. However, it is certainly never our intent to offend any of our customers.


When did I mention MTV? Is their auto reader subliterate? how did we get from suggestions about adult happy meal toys to complaints about MTV?

Whether it's MTV or any other broadcast partner we work closely with them to
review and screen programming opportunities and select only those that are consistent
with the values of our brand. When we learn of content that is inconsistent with
our standards, we will not advertise on that particular program or episode.


The Hell?

McDonald's is also a member of the Family Friendly Forum, which works on an ongoing
basis to develop family friendly programming.


This is supposed to make some one writing about adult happy meal toys happy?

I hope this information gives you a better understanding of our decision to advertise
on MTV. Thank you again for the opportunity to address your concern.


Oddly, you didn't and now I have to write you again.

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